Vita Nova (“new life”) - Finland’s oldest energy drink
The first energy drink by Laitilan Wirwoitusjuomatehdas is simultaneously new and familiar. Vita Nova (“new life”) is Finland’s oldest energy drink, having been developed in the 1970s by the world’s northernmost pharmaceutical company Dipolar Oy. The recipe remained largely unchanged for decades, and the original flavour of Vita Nova is now also nurtured here at Laitilan Wirwoitusjuomatehdas. The highly skilled product development staff at our factory gave Vita Nova a final touch that made this hefty classic from the corduroy era a little bit lighter to suit the taste of consumers in the 2020s.
